I’ve admired Greiman’s work for a while now in the sense of both art and graphic design. What drew me to her work was how she altered photos and the digital aesthetic she employs. Throughout multiple works such as posters and artwork for journals you can see that the subjects Greiman likes to focus on are biological. This includes humans, human body parts like hands, human anatomy, and animals such as birds and fish. However these biological subjects are edited in a way that feels technological. Along with these subjects she also uses type and geometric shapes frequently throughout her works.
Greiman employs techniques such as bitmaps, pixelization, and recoloring to add this effect. The text she uses can tie into both the biological or technological aspects of her work. Sometimes the added text is reminiscent of labels on a scientific diagram, and sometimes it is pixelated and resembles text on an early computer. This is partly due to the fact that Greiman is known as one of the first designers/artists to truly embrace the new tools created by computers such as the first Macintosh. So many of her designs were created on early computers.
Greimans work often focuses on the idea of experimentation in design. When computers were introduced into the graphic design field some people were hesitant about them, and didn’t want to learn a whole new system of tools. Greiman was different and embraced the change, creating timeless designs with the spirit of experimentation at their core.
In my works I want to employ the digital collage effect that Greimans work has by using similar filters and colors. I also want to use text in a similar way. Specifically employing the visual similarity to scientific diagrams I mentioned earlier. I plan to work with similar subjects as well and use either animals or humans as the main focal point in the composition.
No comments:
Post a Comment