Thursday, November 13, 2025

Under the Influence Research - Aalayna Southerland

 Carlos Jimenez Varela

Portfolio: https://jimenezvarela.com/work


My inspiration for the Under the Influence Project is Carlos Jimenez Varela.  Carlos is a photo compositor and High-End retoucher from Costa Rica. By trade Carlos is a Graphic Designer and worked in Advertising for 17 years in both Costa Rica and Panama. After, he turned to freelance to showcase his photo compositing skills. He won gold at the Latin American Design Awards 2021 for his works that featured giant sneakers in places they normally wouldn’t be in. This win gave him the opportunity to work with many brands such as Adobe, New Balance, Puma, and more. 

As a shoe lover the majority of Carlos’s work focuses on putting giant shoes in odd places. While he does have some work that have different giant objects like crowns, strollers,and sunglasses, his main subject is shoes. His work is almost cinematic because of the angles he uses as well as the color grading. Most of his work is client work and therefore are mainly to advertise the releases of shoes/ other apparel but he does a great job of storytelling through his composites.

In my own project I want to experiment with scale and produce something that looks cinematic similar to Carlos’s work. In most if not all of his work, the shoes/ apparel are placed in an outside environment. I want to change the environment and place giant objects inside buildings. I would also like to tell a story about my objects and their environments. 

PUMA Suede Dubai

Selehe Bembury x New Balance 574 Yurt

Saucony Grid Azura 2000 by Jae Tips Photo Composites





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